NATURAL

Nutrients and active ingredients from natural, plant-based sources, in their most bioactive forms. Where possible, organically certified and sourced from pesticide-free cultivation.

QUALITY

From leading producers and the top cultivation areas worldwide. Laboratory-tested for purity and nutritional content.

PURITY

Organic cultivation and pure active ingredients without chemical additives. Gentle extraction methods. Non-GMO and free from pollutants. Specialised manufacturing with semi-automated, gentle machinery in order to expertly preserve the quality of nutrients.

INNOVATION

Uniquely optimised formulas and products developed through partnerships and knowledge-sharing with holistic therapists, leading scientists, and quality manufacturers.

SUSTAINABILITY

Almost exclusively vegan products, with a few vegetarian exceptions. All ingredients grown through sustainable practices and bought directly from local suppliers. Environmentally friendly packaging materials, including glass and biodegradable starch.

TRANSPARENCY

Maximum transparency about all ingredients and processes (absolutely no hidden ingredients).

FAIRNESS

Premium quality at a fair price due to direct purchasing and in-house production. Long lasting, fair partnerships with suppliers.